How to Nurture Your Investor Network

Your personal network of investors can bring you value, and moreover compound value over time. Even if they do not end up investing in your company, they might introduce you to someone who will, or help create meaningful connections for your business and growth. Keep them in the loop, add value whenever possible, and stay top of mind to benefit from your network. Here are 5 tips to nurture your personal network of investors: 1. Keep track: This is the most important element here. Without it, you’ll lose contact with your network, and what remains of it is going to churn and dissipate quickly. Once you meet an investor, they should be added to a CRM or at least a Google sheet where you keep a note of all of the investors in your network. Be sure to take note of the following: - Contact details - Preferences (preferred stage, ticket size, etc) - When you met - How did you meet them (if you were introduced, who was it) - Main feedback or other advice received from the investor - Any personal information shared that will help you rekindle the conversation next time you meet - Action items 2. Set reminders: If you agreed that you will follow up or reconnect at a later date, or that you will share some information at some point in the future, set reminders on your calendar right after the meeting to make sure you keep your word and follow up as agreed. 3. Investor newsletter: Ask the investor for their consent to get updated from you from time to time. Most will agree. When you have important updates about your progress or about major developments in your industry, send an email to your investor network. Be genuine and direct in this form of communication. It is important to show potential investors how you treat your investors and why they can expect to have a benevolent relationship with you. 4. Keep networking and connecting: Whenever you can, make valuable introductions and connections between people in your network. Your investors will appreciate you connecting them with other investors and founders. Be sure to check with both parties in advance before making an intro. 5. Follow on LinkedIn and social media: Follow your investors on social media and respond to their posts. Even a “like” is good to keep you at the top of mind. On LinkedIn, you can go to their profile and press the bell icon at the top right to get notified when they post. This is an easy, non-intrusive, and effective way to keep in touch.